Sheppard Mullin’s Esports and Games Industry Team is pleased to share our whitepaper on Esports Media Rights, in partnership with and co-written by FTI Consulting, a leading global business advisory firm.
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Sid Fohrman is a partner in the firm’s acclaimed Entertainment, Technology and Advertising Practice Group and both Leader of the firm’s Music Industry Team and Esports Industry Team.
Fortnite streamer Soleil “Ew0k” Wheeler signed on as a brand ambassador for HyperX on April 29, a sponsorship deal that will see the female gamer exclusively use the manufacturer’s products while streaming.
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Blockchain is a revolutionary technology that has great potential to solve many of the fundamental challenges facing the music industry today. Blockchain technology including distributed, decentralized ledgers, smart contracts, and the ability to tokenize digital assets, is uniquely suited to address issues such as rights management, licensing, copyright ownership, royalty tracking and reporting and the primary and secondary ticketing markets for live events. Various aspects of the technology are currently being used to address some of these problems. Despite these current uses, blockchain adoption likely will be incremental and more evolutionary than revolutionary, at first. Longer term, blockchain technology could provide a more comprehensive solution for the industry.
Continue Reading How Blockchain Technology Can Improve the Music Industry