Video games have come a long way. They have morphed from simulated games of ping pong to today’s fully-immersive virtual reality games that leverage biometrics and artificial intelligence (AI). While the origins of using AI in games were simple – such as to create more realistic non-player characters – the use of AI now allows for much more. AI-based tools may be used to outsource quality assurance, gain data-driven insights into players, or to better understand player value to maximize retention and in-game revenue. Now is thus a good time for companies to keep in mind regulatory bodies’ increased focus on the use of AI.
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What the Future Holds for Esports Gambling
The emergence of legalized sports gambling in more than half the states across the country appears destined to coincide with the rise of competitive video gaming or “esports”—a wildly popular sphere within the entertainment industry now facing increasing regulatory scrutiny.
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Esports Media Rights
Sheppard Mullin’s Esports and Games Industry Team is pleased to share our whitepaper on Esports Media Rights, in partnership with and co-written by FTI Consulting, a leading global business advisory firm.
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Strategic Partnerships Advance Music and Gaming Synergy
A newly inked strategic partnership between Sony Music Entertainment and Roblox is another indication of a maturing relationship amongst the music, gaming, and esports industries, a synergy that has evolved for years and in particular, during the COVID-19 pandemic. The major record label and game creation platform have enjoyed the mutual success of their recent collaborations and are now gearing up to allocate more resources to developing “innovative music experiences for the Roblox community that offer a range of new commercial opportunities for Sony Music artists to reach new audiences and generate new revenue streams around virtual entertainment.”
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Playing with privacy? Privacy and cybersecurity considerations in esports
This was originally published by Esports Insider on June 24, 2021
The world of competitive video gaming implicates a complicated patchwork of privacy laws, and esports companies need to keep in mind some key issues when assessing privacy and cybersecurity obligations. Understanding these obligations is all the more important as esports continues to be a quickly growing international trend.Continue Reading Playing with privacy? Privacy and cybersecurity considerations in esports
The Legal Considerations of Esports NFTs
This was originally published by Esports Insider on June 4, 2021
Within the blockchain space, one of the fastest-growing areas is NFTs. Within the games space, esports is growing rapidly. So naturally the combination of NFTs and esports should have tremendous potential. This article will explore some opportunities at the intersection of these trends and some of the potential legal issues that might arise.
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Top Esports Deals and Investments in 2020 and 2021
Despite the coronavirus pandemic, the esports community has witnessed an explosive year of investment growth in 2020 and early 2021. Here is a brief summary of just some of the more significant esports acquisitions and investment transactions over the past year.
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Hello Again, Worlds: A Failed Gaming IPR Leads to § 101 Success
The tides have turned again in the litigation campaign against gaming companies by Worlds, Inc., who many may recognize as one of the named parties in often-cited Federal Circuit case law on real-parties in interest (“RPI”). In 2018, the Federal Circuit shook up the IPR landscape with a series of RPI decisions, starting with Wi-Fi One, LLC v. Broadcom Corp., which held that the PTAB’s time-bar determinations under § 315(b) are appealable. A series of frequently-cited Federal Circuit decisions followed, including Applications in Internet Time, LLC v. RPX Corp. and Worlds, Inc. v. Bungie, Inc.
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Activision Files Lawsuit Over the Rights to Use the Word “Warzone” in the Call Of Duty Series
On April 8, 2021, Activision Publishing, Inc. filed a lawsuit against Warzone.com LLC regarding the use of the word marks “Warzone” and “Call of Duty Warzone.” Activision is the publisher…
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A Primer on Game Monetization
Despite all of the artistry that goes into making a game, at some point early in the development process the question must be asked, “How are we going to make…
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